WordPress powers around 40% of the websites on the internet, but most of them are slow and not optimized.

You run lighthouse and find your website's performance score to be 30%, that's a really bad impression on the visitors and will lead to bad conversions. So what is going on? Here are some of the reasons that could be affecting your websites performance score:

1. Lack of dedicated server.
2. Unoptimized images and videos.
3. Big css and javascript files.
4. Uncached files.
5. Lack of cdn.

Let's see how we can tackle these problems:

1. Buy a good hosting provider service, I would suggest Hostinger or BlueHost. It will give you a dedicated server and will result faster responsiveness.

2. Don't put large videos on your webpage, and if you could make sure the videos are in webm format. png images can be big but offer transparent background. If it is possible to simply make the image's background same as site's background then you should keep them in jpeg format. jpeg images are comparatively smaller in size.

3. Install WP-Optimize and if you can, buy the premium version, it will cost you $49/year. Configure the settings to compress images, lazy load, cache and minify css/js files.

4. Put your site on cloudflare as it will serve the files from the nearest server to client. Install the cloudflare plugin and yes you can buy the premium version of cloudflare. All the WP-Optimize actions can be performed in cloudflare like lazy load, cache, minify css/js and many other cool features. But make sure that you choose either cloudflare configuration or WP-Optimize plugin, both at the same time can lead to issues.

5. To put your site on cloudflare, change the nameservers and install cloudflare plugin, a 5min YouTube video will help you greatly.

If you perform these optimizations, your site's performance will increase drastically and will leave a pleasant first impression on your client.

About BoomLabs:

BoomLabs is an agency providing new age web solutions. Our services include:

• Web Design and Development
• SEO (For SaaS and E-commerce businesses)
• Content writing using AI.